Gingko Press Livres

A Collection of Art and Madness. Throughout history and in fables and pop culture, every underdog has possessed a vital asset that led to success passion. The same can be said about art and apparel brands Zerofriends. Originally a small group of imaginative artists who shared a desire to create obscure, unique, and borderline demented artwork, Zerofriends has grown into a collective whose work has gained worldwide recognition. This is due in part to the artists uncompromising approach to their work and the DIY operation of the business that has sprouted from the passion of the artists involved. This book showcases the artists and illustratrators

The New Age of Feminine Drawing highlights the resurgence of illustration in fashion, moving away from the dominance of photography. This title showcases diverse styles and artists, all embodying a unique feminine power of seduction across various categories like magazine covers and advertisements. Featured artists include Akari Inogouchi, Annika Wester, and more.

Outdoor Gallery - New York City documents the vibrancy of the diverse contemporary street art environment of New York City. The book predominantly collects the work of New York based artists, running the gamut from old school graffiti writers such as COPE2, to contemporary street artists such as HELLBENT, EKG, ASVP, CERN and GAIA. Their work is showcased alongside that of some international fellow travelers including NICK WALKER, THE YOK, SHERYO and KRAM. The book features hundreds of pieces of art by 46 different artists. The well-photographed works are accompanied by the artists musings on New York, street art and their own work and processes. This work is non-permanent and necessarily current and relevant. In Outdoor Gallery New York resident and author Yoav Litvin successfully documents the zeitgeist.Complete contributor CHRIS STAINTOOFLYJOE IURATOALICE MIZRACHINICK WALKER (UK)DAINOCMCLILLIAN LORRAINEASTRODUBRUSSELL KINGELLE DEADSEXADAM DAREFUMEROARMY OF ONE / JC2ASVPJILLY BALLISTICENZO AND NIOMIYOKGILF!ICY AND SOT (IRAN)TRIPELHELLBENTEKGOPTIMO PRIMOROYCERSHIROINDIE184COPE2FREE5CERNSOFIA MALDONALDO (PUERTO RICO)PHETUS88BISHOP203NEVER SATISFIEDCHRISRWKVENGRWKGAIATHE YOK (AUSTRALIA)SHERYO (SINGAPORE)KRAM (SPAIN)BUNNYMELSOL25QRSTND AOVERUNDERLUNARNEWYEAR

Paper is one of the most heavily used and ubiquitous products in the world. It is one of the first raw materials most artists encounter, and one of the most versatile products for creatives at any skill level. Paper Secret 1 reveals this world of paper-based art with a multitude of projects cut, curled, stacked, cast, folded, pulped and slotted together with exceptional results. Laser-cut with all the delicate flourishes of lace, folded into stunning fashion pieces, carved from books, or manipulated into surprisingly strong installations, the projects within demonstrate paper's infinitely diverse applications in crafts, high art, fashion, graphic design, and branding.

It is easy to see why brands often turn to depictions of animals in their identity materials. A brand can turn to the figure of an animal to evoke freedom, pride, or power, or just as easily associate themselves with loyalty, reliability, or playfulness. Restaurants may use them to artistically touch on the contents of their menu or their particular ideology; corporations to distinguish themselves in a world of plain symbols and vector art. Animal Graphics explores the wide range of possibilities with animal imagery, capturing these wild designs in their native habitats of artwork, publications, and personal and corporate branding and identities.

Color plays a significant role in design due to its visual impact and psychological influence on the viewer. Combining two or more colors effectively in a single layout or design can be difficult to achieve without a working knowledge of color theory. As a result, companies will often invest in specialists to aid in color selection for their products or campaigns, letting the experts do what they do best. Color Matching helps demystify the process, providing an introduction to color along with an exploration of six key methods of color matching: warm color, cool color, contrast color, complementary color, similar color and integrated color. Each section includes a variety of preselected color combinations to use along with a multitude of cohesive examples from branding, packaging, product and promotion design.

Understanding the full possibilities of scene design with CG artwork is not easy. Learning from the work of experts is the path that most experienced CG designers recommend. Successful CG artwork grows from hard work, constant experiment, and realistic self-criticism. This book shows how experts develop and improve their skills.

Celebrated in recent years in a retrospective exhibition at NY MOMA and in Gary Hustwit's 2007 documentary Helvetica, the sans-serif typeface Helvetica was designed in 1957 by Max Miedinger and Eduard Hoffman at the Haas Type Foundry in Switzerland. Arguably the most loved type family ever, Helvetica has legions of devoted fans - ranging from city governments and transit agencies worldwide, to universities and museums, to influential corporations and broadcast agencies, to a wide swath of contemporary designers and artists. Just a few contemporary uses include projects ABC, American Airlines, American Apparel, Apple, BMW, CNN, Jackass, Jeep, J.C. Penney, Lufthansa, McDonald's, Mitsubishi, Motorola, NASA, the NBA, PBS, Target, University of Illinois at Chicago, and Verizon Wireless. This seventh volume in the well-received "I Love Type" series from Victionary has been eagerly awaited since the series was first announced, and does not disappoint.

Today's art directors delve into this tinder, igniting hidden worlds through the subtle use of styling and photographic imagery. Sources are drawn from popular culture to iconic art and literature to provide a myriad of settings both mythic and surreal. By nature these creatives are masters of balance, amplifying a designer's vision to convey, but not compete with, the true essence of a piece. With a primary focus on fashion photography, MASTER MIND features the work of 30 of today's most cutting edge art directors, fashion stylists and photographers.