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Alexandra Watkins Livres

    Alexandra Watkins est une experte reconnue en noms de marque, dotée d'un don pour créer du buzz. Son approche de la dénomination est non conventionnelle, employant souvent un style ludique et audacieux qui la distingue dans le domaine. Watkins a fondé sa société de naming après une carrière réussie en tant que rédactrice publicitaire dans des agences de publicité de premier plan et après avoir connu l'ère naissante des entreprises internet. Sa passion pour la dénomination s'est allumée alors qu'elle travaillait sur une gamme variée de produits, des gammes de soins corporels aux biens de consommation divers. Elle a généré des milliers de noms pour une large gamme de produits et de marques, s'établissant comme une autorité recherchée dans le domaine du branding.

    Hello, My Name is Awesome
    The Spirit of Courage
    Hello, My Name Is Awesome

    • Hello, My Name Is Awesome

      How to Create Brand Names That Stick [16 Pt Large Print Edition]

      • 188pages
      • 7 heures de lecture

      Focusing on the art of naming, this book by Alexandra Watkins offers practical strategies for creating memorable brand names, accessible even to those lacking creativity. Central to her approach are the SMILE and SCRATCH Tests, which help evaluate the effectiveness of a name. The author shares contemporary tips, including ensuring digital compatibility like Siri recognition and securing domain names. With numerous examples illustrating both successful and poor choices, the book is both entertaining and informative for aspiring brand creators.

      Hello, My Name Is Awesome

    • The Spirit of Courage

      Finding Courage

      The quest for courage drives Vince to embark on a journey of self-discovery. As he navigates challenges and confronts his fears, he seeks to uncover the origins of bravery and learn how to harness it in his life. This exploration delves into the nature of courage, making it relatable and inspiring for readers.

      The Spirit of Courage

    • Hello, My Name is Awesome

      • 144pages
      • 6 heures de lecture
      3,9(17)Évaluer

      "The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble

      Hello, My Name is Awesome