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Rasmus Houlind Livres

Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent
262pages
10 heures de lecture
A definition and model for understanding and profiting from personalization. You will get greater clarity and know which levers to pull for more profit.
Make It All About Me
456pages
16 heures de lecture
An interesting and insightful book - essential reading for all marketeers.

Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent