Jeff Hayzlett est un expert en marketing reconnu avec une vaste expérience internationale. Son travail se concentre sur l'application pratique des stratégies marketing et la construction de marques à l'échelle mondiale. Hayzlett partage ses connaissances à travers ses réalisations professionnelles, soulignant l'importance de l'innovation et de l'adaptabilité dans un environnement commercial dynamique. Son approche repose sur une compréhension approfondie du marché et sur la recherche d'une croissance durable.
With a bold and confrontational approach, Jeff Hayzlett challenges business leaders to confront uncomfortable truths about their operations. He emphasizes the importance of recognizing both successes and failures in order to implement effective solutions. By asking the tough questions that many avoid, Hayzlett aims to empower managers to take decisive action for improvement, ultimately leading to better outcomes for their teams and organizations.
Veteran entrepreneur and former Kodak CMO, Jeffrey Hayzlett knows what it takes to go from zero to hero in a world where every leader, business, and brand is held accountable by their customers and employees. Designed to challenge readers to examine their own values and behaviors, The Hero Factor shines a light on what happens to companies when their values no longer align with their mission and helps them transform their organizations as they learn to live the values they preach.