Norty Cohen Livres

Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.

Exploring the concept of originality, this book argues that the most innovative creators borrow and transform ideas from their predecessors. It illustrates how even iconic figures like Picasso have roots in earlier artistic expressions, suggesting that creativity thrives on adaptation and reinterpretation. Through various examples, the narrative challenges the notion of pure originality and emphasizes the value of influence and inspiration in the creative process.