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Michael Luca Livres

    Michael Luca est professeur agrégé à la Harvard Business School. Ses recherches portent sur la manière dont les individus prennent des décisions et sur la façon dont les structures du marché influencent ces choix. Il utilise des principes économiques et l'analyse de données pour comprendre le comportement des consommateurs et l'impact des incitations sur les décisions.

    Licked
    Stepisodes Volume One
    The Power of Experiments

    • The Power of Experiments

      • 232pages
      • 9 heures de lecture
      4,4(3)Évaluer

      "Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behavior ranging from voter apathy to school absenteeism."-- Back cover

      The Power of Experiments

    • Stepisodes Volume One

      • 192pages
      • 7 heures de lecture
      4,0(2)Évaluer

      So here it is, my story, just for you. It all started with Joe, who was soon to become my stepbrother when his father Sean married my mum. But Joe wasn't enough, and things with Sean got just as messy. Could I keep father and son from finding out about each other—and did I really want them to?

      Stepisodes Volume One

    • Licked

      • 118pages
      • 5 heures de lecture

      Englishman Charles is taking on 1988 Philadelphia one man at a time, but when he sets his sights on rodeo star Buck, he knows the unsophisticated farm boy needs licking into shape.Question is, is Buck really the one who needs a licking?

      Licked