Michael Luca (Livres)

Michael Luca Livres

Michael Luca est professeur agrégé à la Harvard Business School. Ses recherches portent sur la manière dont les individus prennent des décisions et sur la façon dont les structures du marché influencent ces choix. Il utilise des principes économiques et l'analyse de données pour comprendre le comportement des consommateurs et l'impact des incitations sur les décisions.

The Power of Experiments

232pages
9 heures de lecture

4,4(3)Évaluer

"Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behavior ranging from voter apathy to school absenteeism."-- Back cover