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    Market Research Handbook
    • Market Research Handbook

      • 654pages
      • 23 heures de lecture
      3,4(5)Évaluer

      The fifth edition of THE HANDBOOK OF MARKET RESEARCH offers insights from experienced professionals, reflecting the latest trends and methodologies in marketing research. It serves as a practical reference for market researchers, emphasizing the importance of understanding consumers to enhance business strategies and performance in a global context.

      Market Research Handbook