Kevin Maney Livres

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

Presents the history of IBM and the influence that it has had on American industry, examining its pivotal role in the mid twentieth-century development of computer technology.

Examines how our understanding of human mastery is being applied to the way computers "think." In the near future, the authors argue, the most advanced computer systems and the most successful businesses will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise.