In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.
This book explores the role of social comparisons in cooperative R&D ventures, examining how communication between partners can both facilitate and hinder innovation. The authors draw on case studies from a range of industries to analyze the impact of social comparisons on partnership dynamics and overall success.
Ten Industrial Success Stories