Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.
E. Jerome Edmund Jerome McCarthy Livres




This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text
Applications in Basic Marketing
Clippings from the Popular Business Press, 1993 1994
- 237pages
- 9 heures de lecture
Applications in Basic Clippings from the Popular Business Press, 1993 1994