Robin Koval est une force motrice dans le monde de la publicité depuis plus de 25 ans. Stratège en marketing et experte en nouveaux produits, son expérience couvre presque toutes les catégories imaginables, de la beauté et des boissons aux spiritueux et aux produits pharmaceutiques. Elle est à l'origine de campagnes emblématiques telles que l'audacieux « Yes, Yes, Yes » pour Herbal Essences et le canard AFLAC mondialement reconnu. En bref, Robin possède un talent unique pour aider les spécialistes du marketing à capter l'attention. En plus de son succès dans la publicité, Koval est une auteure à succès. Ses collaborations avec Linda Kaplan Thaler ont toutes reçu une reconnaissance nationale, avec des titres tels que « The Power of Small » et « The Power of Nice » explorant respectivement comment même les plus petits efforts peuvent produire des résultats significatifs et comment la gentillesse peut être un puissant outil commercial. Leur premier livre, « Bang! Getting Your Message Heard in a Noisy World », est également devenu un best-seller national.
Přes některé věci nejede vlak. Tak by se dalo stručně shrnout poslání této knihy, která se ve USA stala bestsellerem. Mnohé si můžeme v životě usnadnit, ale když chceme něco opravdu dokázat, nejde to bez tvrdé práce, schopnosti překonávat překážky a čelit nejrůznějším protivenstvím. A protože mnozí z nás už zapomněli (nebo se nikdy nenaučili), co to obnáší zatnout zuby a vydržet, přichází nám autorky na pomoc s několika základními principy, které si musí osvojit každý, kdo chce v životě něco dokázat.
In Grit to Great, Linda Kaplan Thaler and Robin Koval explore the vital role of grit, perseverance, and determination in achieving success. They challenge the common belief that talent and connections are the primary drivers of advancement, arguing instead that hard work and resilience are key. Drawing from their own experiences as two girls from the Bronx who rose to the top of their field through relentless effort, they share insights and strategies that have propelled them and many others to success in both professional and personal realms.
The authors emphasize the courage required to tackle challenges and the importance of bouncing back from setbacks, a universal experience. They incorporate findings from positive psychology to explain why optimists tend to excel in various areas of life and how individuals can cultivate a more optimistic mindset. They also discuss the significance of industriousness, referencing Malcolm Gladwell's 10,000-hour rule, and the time it takes to unlock one’s creative potential, as noted by Mihaly Csikszentmihalyi.
Moreover, they highlight tenacity as a crucial trait for maintaining focus in an increasingly distracted world. With a blend of humor and concise writing, this book serves as an essential guide for anyone looking to thrive in business and beyond.
The authors of the national bestseller THE POWER OF NICE challenge conventional wisdom with a thought-provoking exploration of the significance of small actions in our lives and careers. Linda Kaplan Thaler and Robin Koval emphasize that our minor gestures often have a substantial impact on our major goals. Simple acts, like double-checking a presentation or holding the elevator for someone, reveal much about our character and intentions. If we can’t manage the small details, how can we be trusted with larger responsibilities? In today's world, the notion that bigger is better is often misguided; it is the small steps that can lead to a genuine competitive edge. The key to success lies in paying attention to the details that, if overlooked, could jeopardize significant projects or vital relationships. Kaplan Thaler and Koval illustrate how to achieve more with less effort than you might think. Written in an engaging, narrative style similar to their previous work, this book serves as a guide to leveraging the power of small actions to enhance and transform our lives. Embrace the small and start making meaningful changes today!
