"International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. "--Publisher.
A Managerial Perspective
For undergraduate courses in International Business.This Forecast 2003 update of International Business, Third Edition is designed to help students stay up-to-date with the critical changes occurring in the global economy--to understand how the decisions and the choices facing businesspersons and consumers around the world are influenced by events and issues such as political upheavals, spread of new technologies, fluctuations in exchange rates, etc. Also, it shows them that which changes someone thinks are important depends to a large extent on who they are and where they're from.