Shawn Achor est un éducateur et conférencier américain célébré pour son travail en psychologie positive. Il est réputé pour des recherches qui inversent la formule du succès menant au bonheur, démontrant plutôt que le bonheur alimente le succès. Après une décennie d'étude du bonheur à l'Université de Harvard, Achor s'est consacré à la diffusion de ces idées à travers ses écrits et a fondé des organisations axées sur la recherche positive. Son travail permet aux individus de cultiver le bonheur comme voie vers une plus grande réussite et un plus grand épanouissement.
Recent discoveries in the field of positive psychology have shown that happiness fuels success, not the other way around. Achor isolates seven practical, actionable principles that show how to capitalize on the Happiness Advantage to improve performance and maximize potential.
In "Big Potential," Shawn Achor explores how true success and happiness stem from our connections with others. He argues that collaboration enhances our performance, creativity, and well-being. Achor presents five strategies, the SEEDS of Big Potential, to unlock collective potential and foster a more fulfilling life in a competitive world.
Do you want to achieve success in your personal and professional endeavours? The first step is to see a reality where success is possible.
The residents of an aquarium learn that often a smile can turn a bully into a friend
A Guide to Building an Authentic and Powerful Brand
Do you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything you need to know. With ten years at Sony Music Entertainment, Bull became one of the youngest executives, specializing in artist development and marketing for globally recognized brands. She transforms entrepreneurs into viable brands and teaches what it takes to become a powerful influencer. Whether you are an artist, blogger, performer, or thought leader, this book will change your perspective on your brand and future. Bull combines positive psychology with traditional branding strategies, revealing her revolutionary Brand Matrix that elevates personal branding to influencer branding. This engaging read offers tools, exercises, and resources to help you create an authentic brand identity. Entertaining examples from pop culture and politics enhance the experience, guiding you from individual to empire. With a professional yet conversational tone, Bull provides clear steps and smart strategies, urging readers to reflect on their unique talents to authentically present their product to the world. Laura Bull is a bestselling author and brand strategist who has taught marketing and music business at various universities and resides in Dallas with her family.