Erica Levy Klein Livres

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll * How to zero in on the key features and benefits of your ad* How to write a headline that really sells* How to come up with an original, effective selling concept* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."

Translated by Norbert Guterman Illustrated by Alexander Alexeieff In this most comprehensive collection of classic Russian tales available in English we meet both universal fairy-tale figures—thieves and heroes, kings and peasants, beautiful damsels and terrifying witches, enchanted children and crafty animals—and such uniquely Russian characters as Koshchey the Deathless, Baba Yaga, the Swan Maiden, and the glorious Firebird. The more than 175 tales culled from a centuries-old Russian storytelling tradition by the outstanding Russian ethnographer Aleksandr Afanas’ev reveal a rich, robust world of the imagination that will fascinate readers both young and old. With black-and-white drawings throughout Part of the Pantheon Fairy Tale and Folklore Library