The Unpublished David Ogilvy
- 192pages
- 7 heures de lecture
The private insights of the bestselling 'Father of Advertising', David Ogilvy
David Ogilvy Livres
23 juin 1911 – 21 juillet 1999
David Ogilvy était un penseur visionnaire dont le travail soulignait l'importance d'une recherche méticuleuse et de l'adhésion à la réalité. Son approche de la vente mettait l'accent sur la qualité de la force de vente plutôt que sur la simple quantité d'appels. Il s'est inspiré des méthodes de George Gallup, appliquant ces principes pour obtenir un succès remarquable. Son influence s'étend bien au-delà de la publicité et du marketing.
A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Hollywood, and a farmer in Pennsylvania
Blood, Brains & Beer
The Autobiography of David Ogilvy
Historical Sketch of the Free Church of Scotland in the Parish of Dalziel From the Disruption in 184
- 172pages
- 7 heures de lecture
Historical Sketch Of The Free Church Of Scotland In The Parish Of Dalziel
From The Disruption In 1843 To The Union In 1900 (1901)
- 172pages
- 7 heures de lecture
The book is a facsimile reprint of an original antiquarian work, preserving its historical significance despite potential imperfections like marks and flawed pages. It aims to protect and promote important literature by providing an accessible, high-quality edition that remains true to the original text. This commitment highlights the cultural value of the work, ensuring that it continues to be available for readers and scholars alike.
The de Havilland Mosquito
- 96pages
- 4 heures de lecture
The inside pilot's story of one of the most remarkable aircraft of the Second World War
This is the memoirs of one of the most important individuals in the aircraft preservation scene.
Prentice Hall Business Classics - 5: Tested Advertising Methods
Completely Updated - Fifth Edition
- 269pages
- 10 heures de lecture
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
