William Higham Ordre des livres

Trendológia je jedna z prvých kníh, ktorá pomenúva existujúce trendy a odhaľuje ich silný vplyv na vývoj trhu. Wiliam Higham, uznávaný odborník v oblasti spotrebiteľského výskumu, v nej na konkrétnych príkladoch dokazuje, aké dôležité je pre firmy trendy správne predpovedať a zaoberať sa nimi. Trendológia je prehľadný a systematicky koncipovaný sprievodca, s pomocou ktorého budete vedieť poznatky zo skúmania trendov (toho, čo konečný spotrebiteľ ešte len bude chcieť) pretaviť do konkurenčnej výhody a zisku.

Set against the backdrop of South Africa's pivotal year in 1990, a political journalist named Sally Kaplan navigates the tumultuous changes following apartheid. Assigned to cover a missing street-boy story in the dangerous red-light district of Baysend, she encounters a diverse cast, including a stripper, a nightclub owner, and young street hustlers. As Sally delves deeper into their world, she uncovers a chilling tale of madness and survival, highlighting the complexities of a society in transition. The narrative explores themes of resilience and the human condition amidst chaos.

The story follows Louis Montagne, a prominent figure in Europe's financial sector, who becomes embroiled in a dangerous conspiracy when he learns that Srian Davis, a techno worker in Sri Lanka, possesses evidence linking him to a decades-old plane crash that killed U.N. Secretary-General Dag Hammarskjold. With orders to eliminate her, Srian must rely on her own mystical abilities and the help of unlikely allies, Nick Thorn and Kapessa Nyogwe, as she navigates a treacherous path of deception and danger.