Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
Brian Solis Livres
Brian Solis est un analyste numérique, sociologue et futurologue de premier plan, axé sur l'impact des technologies émergentes sur les entreprises, le marketing et la culture. Il est mondialement reconnu comme un leader d'opinion et un auteur influent dans les nouveaux médias. Son travail explore le paysage changeant du consumérisme connecté et la nécessité pour les entreprises de s'adapter aux nouvelles générations de clients et d'employés. Solis offre un aperçu de l'avenir des affaires et de la manière dont l'ère numérique redéfinit les relations clients et les stratégies organisationnelles.
Engage!
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Revised and Updated
- 336pages
- 12 heures de lecture
The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.
The End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
- 320pages
- 12 heures de lecture
It's a new era of business and consumerism--and you play a role in defining itToday's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape. "The End of Business As Usual" explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.