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Robert F. Lauterborn Ordre des livres (chronologique)

    Musica Sensibilissima
    The New Marketing Paradigm

    • The New Marketing Paradigm

      Integrated Marketing Communications

      • 240pages
      • 9 heures de lecture

      Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

      The New Marketing Paradigm1993
      3,4