Bookbot

Stanley I. Tannenbaum Ordre des livres (chronologique)

    The Strangely Singaporean Book
    The New Marketing Paradigm

    • The Strangely Singaporean Book

      • 228pages
      • 8 heures de lecture

      A book celebrating the quirks and odds behind Singapore's iconic personalities. Contains explanations and stories behind more than 100 phrases like 'Jiak Gantang', Pattern Zway Kway Badminton', 'Sabo King' etc…

      The Strangely Singaporean Book2015

    • The New Marketing Paradigm

      Integrated Marketing Communications

      • 240pages
      • 9 heures de lecture

      Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

      The New Marketing Paradigm1993
      3,4