Davis Dyer Livres

An incisive and accessible reference on the American presidency, with essays by esteemed historians.An indispensable resource for the curious reader and the serious historian alike, The American Presidency sheds light on the hubris, struggles, and brilliance of our nation's leaders. Coupling vivid writing with unparalleled scholarship, these insightful essays from well-known historians cover every presidency from the first through the forty-third.

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.