Ryan Hoover Livres

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Incidents of mass violence are not new and are unfortunately not rare, yet our avoidance of these realities is quite common. If we don't acknowledge this truth about the violence present in society today, how can we be prepared to face it? This book takes a true look at what your options are for dealing with an active shooter event. Across the United States, businesses, schools, and communities may provide a video to watch or brief presentation to attend on dealing with active killers, often with the message of "run, hide, fight," but the training generally stops there. What happens when we need to utilize the principles presented? These conversations don't bring us closer to surviving active shooter events, and ignoring the reality of violence doesn't keep us safe. This book endeavors to instruct you on all aspects of responding to an active shooter situation. You'll learn about planning, evading, and finding a secure place to barricade or cover, along with unarmed fighting, considerations for using a defensive weapon, how to give life-saving medical care, how to interact with law enforcement, how to cope with the aftermath, and where to begin your training. It's a guide to preparing yourself and those you care about for these events, but it's only the first step. What you do with the information is up to you. Your safety is your responsibility! Aaron Jannetti is the owner of Endeavor Defense and Fitness in Columbus, OH. His team teaches unarmed and armed self-defense, as well as strength and conditioning. He holds black belts, instructor diplomas, and numerous certifications and has traveled the US teaching active shooter response at universities, businesses, and communities in more than 30 different states. He brings the knowledge gained from this hands-on work with students from all walks of life back to his team to challenge the ways they teach and bring the best possible instruction to their community.