Igor Ansoff est reconnu comme le père fondateur du management stratégique et de la planification d'entreprise. Son engagement de plusieurs décennies dans ce domaine a établi une approche délibérée et logique de la stratégie, influençant d'innombrables organisations. Les contributions d'Ansoff ont fondamentalement façonné la manière dont les entreprises conçoivent et exécutent les décisions stratégiques.
Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.
This book is the original, classic text by H. Igor Ansoff, the pioneer and "Father of Strategic Management". This is the founding work on strategic management, a concept that lies at the core of modern business. Ansoff focuses upon the behavior of complex organizations in turbulent environments and upon what determines success. This groundbreaking approach to modeling strategic capability and strategic choice has influenced an entire generation of managers and strategists. It remains today a key work on strategy.