"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- Back cover
Steve Blank Livres
Cet auteur a défié les attentes, traçant un parcours allant de la réparation d'avions de chasse en Thaïlande et de travaux de renseignement à celui de figure centrale de l'essor de la Silicon Valley. Après une carrière distinguée à la tête de huit entreprises de haute technologie, il s'est tourné vers le monde universitaire. Il y a développé le modèle influent du "Customer Development", devenu la pierre angulaire de son enseignement sur l'entrepreneuriat dans des universités prestigieuses. Ses explorations des conditions uniques qui ont favorisé le succès de la Silicon Valley l'ont conduit à donner des conférences acclamées. Au-delà de ses activités entrepreneuriales et littéraires, il s'est consacré à la défense de l'environnement, siégeant notamment à la California Coastal Commission et aux conseils d'Audubon.
The Four Steps to the Epiphany
Successful Strategies for Products that Win
- 281pages
- 10 heures de lecture
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
The Entrepreneur's Guide to Customer Development
A Cheat Sheet to The Four Steps to the Epiphany
- 104pages
- 4 heures de lecture
"This is a must read for all startups and stakeholders." - Steve Blank, author of The 4 Steps to the Epiphany. "The Entrepreneur's Guide is an easy read... avoids extraneous fluff." - Eric Ries, creator of the Lean Startup methodology. "Get the CustDev book to dive deep into customer interviews..." - Dan Martell, founder of Flowtown. Customer Development is a four-step framework for startups to discover and validate their customers and product, integral to the Lean Startup methodology. Focused on Customer Discovery, this guide helps in finding early adopters, building a Minimum Viable Product, achieving Product-Market fit, and establishing a sales and marketing roadmap. Deemed a "must-read" by industry leaders, it includes detailed definitions, a step-by-step approach, business model analysis, case studies, graphics, worksheets, and exercises. Regardless of your business stage, this guide will help you learn to build a product people want, foster strong customer relationships, test business model risks, and prepare your startup to scale. Used as a course text at several prestigious universities, it is praised by educators and entrepreneurs alike. This book serves as both an introduction to lean concepts and a practical resource for experienced practitioners. It’s designed for marketing professionals, engineers, startup founders, VCs, and anyone involved in building scalable startups, making it an essential read for those