A.K Chitale Livres

Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.

Provides a comprehensive treatment to the morphology of design process. This book gives a view of product design, which has inputs from diverse fields such as aesthetics, strength analysis, production design, ergonomics, reliability, cost reduction, and computer engineering.