Franchising & Licensing
- 451pages
- 16 heures de lecture
Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies are discovering that yes, they are.
Andrew J. Sherman est une autorité internationalement reconnue sur les questions juridiques et stratégiques des entreprises. Ses travaux se concentrent sur la croissance et la gestion d'entreprise, notamment dans les domaines de l'acquisition de capitaux, de la gestion des actifs incorporels, ainsi que des fusions et acquisitions. Sherman enseigne également en tant que professeur auxiliaire très apprécié, partageant son expertise approfondie avec les futurs chefs d'entreprise.



Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies are discovering that yes, they are.
Don't make another business deal until first reading this definitive guide to getting them done right.
A noted small business attorney and author of Parting Company presents a definitive guide to raising investment capital that is designed to help readers avoid common mistakes and maximize their efforts.