Mika Mischler Livres

Creating a range of designs with a recognisable and continual element is a standard requirement well observed by many designers. Serial design can be seen everywhere from magazine covers to posters, letterheads, brochures and CDs to advertising – all media that need to have a distinctive look, yet have a fresh appeal. This book examines how designers approach this key discipline and looks at the applications and solutions they use. Serialize highlights five variables and their permutations including Colour, Typography, Images, Composition and Realisation Techniques

Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.