How leadership and drive create commercial innovations that sweep the world ... based on the real-life stories of fourteen phenomenally successful products and services.
P. Ranganath Nayak Livres
Product Juggernauts
How Companies Mobilize to Generate a Stream of Market Winners
- 472pages
- 17 heures de lecture
This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
