Roy H. Williams Ordre des livres

"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.

Focusing on a beagle and a lawyer, this contemporary fable explores the classic hero's journey, blending adventure with profound life and business lessons. The narrative is enriched with illustrations, enhancing its multifaceted storytelling. Readers will find valuable insights woven throughout this engaging tale, making it both entertaining and educational.

The book showcases a collaboration of writers who apply techniques from the Wizard of Ads Academy to craft compelling narratives that complement 160 striking photographs taken by amateur photographers from around the globe. This unique fusion of imagery and storytelling highlights the emotional and artistic connections between words and visuals, creating a rich tapestry of expression.

From the author of The Wizard of Ads which won the Business Book of the Year award in 1999, this volume consists of more observations on advertising, business and life. It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.