This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.
George S. Yip Livres
Cet auteur est un spécialiste reconnu de la stratégie et du marketing mondial. Il est professeur de management et co-directeur du Centre sur l'innovation en Chine à la China Europe International Business School. Ses travaux portent sur l'innovation et les stratégies commerciales dans un contexte mondial, avec une attention particulière pour la Chine. L'auteur offre des perspectives approfondies sur les complexités des affaires internationales.
Pioneers, Hidden Champions, Changemakers, and Underdogs
Lessons from China's Innovators
- 216pages
- 8 heures de lecture
This book provides an insider's perspective on China's emerging global innovators. While major companies like Alibaba and Huawei continue to excel through innovation, a wave of younger entrepreneurs is ready to make their mark internationally. The authors, experts in Chinese innovation, categorize innovators into four groups: pioneers (well-known global giants), hidden champions (niche market leaders), underdogs (technology-driven firms with valuable intellectual property), and changemakers (new companies that drive digital disruption and cross-industry innovations). They explore the types of innovations these firms pursue—whether product, process, or business model—along with their competitive strategies and innovation drivers. Six distinct innovation methods are identified, such as swarm innovation, which involves collective opportunity pursuit, and rapid centralized decision-making. The book also examines how these innovators expand globally, whether by establishing international R&D networks or exporting disruptive business models. Through numerous examples from various companies, including Alibaba, Haier, and Mobike, the authors provide valuable insights into what positions China as a formidable competitor in the global market.