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Word of Mouth Marketing

How Smart Companies Get People Talking

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Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.

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Word of Mouth Marketing, Andy Sernovitz

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Année de publication
2012
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(souple),
État du livre
Bon
Prix
10,99 €

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