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Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
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- 600pages
- 21 heures de lecture
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For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
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Strategic Brand Management, Kevin Lane Keller
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Strategic Brand Management
- Sous-titre
- Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
- Langue
- Anglais
- Auteurs
- Kevin Lane Keller
- Publié
- 2012
- Format
- souple
- Pages
- 600
- ISBN10
- 0273779419
- ISBN13
- 9780273779414
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Littérature spécialisée, Marketing et relations publiques, Communication, Publicité et promotion, Achats, Marques commerciales
- Première publication
- 2007
- Titre original
- Strategic brand management
- Évaluation
- 4,25 sur 5
- Description
- For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.