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- 400pages
- 14 heures de lecture
En savoir plus sur le livre
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Achat du livre
Strategic advertising management, Larry Percy, Richard H. Elliott
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Strategic advertising management
- Langue
- Anglais
- Auteurs
- Larry Percy, Richard H. Elliott
- Éditeur
- Oxford University Press
- Publié
- 2012
- Format
- souple
- Pages
- 400
- ISBN10
- 0199605580
- ISBN13
- 9780199605583
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,25 sur 5
- Description
- The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.