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- 267pages
- 10 heures de lecture
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Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
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Driving Digital Strategy, Sunil Gupta
- Langue
- Année de publication
- 2018
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- (rigide)
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- Titre
- Driving Digital Strategy
- Langue
- Anglais
- Auteurs
- Sunil Gupta
- Publié
- 2018
- Format
- rigide
- Pages
- 267
- ISBN10
- 163369268X
- ISBN13
- 9781633692688
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Technologie, Marketing & Ventes, Gestion & Ressources humaines
- Évaluation
- 3,9 sur 5
- Description
- Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management