Sunil Gupta Livres

Who is this book meant for? This dictionary is meant for lovers of Urdu Shaayari who may or may not have had any formal exposure to Urdu. This book enables them to enjoy the treasures of Urdu Shaayari without being familiar with or proficient in the Urdu script and/or vocabulary. Why is this book a boon for lovers of Urdu Shaayari? Most Indians are exposed to Urdu words since they form the mainstay of conversational day-to-day Hindi in India. However, an odd unfamiliar word in a sher robs the entire sher of its meaning and its magic. Not knowing the Urdu script adds another dimension to the problem. This handy guide is focused on making such unfamiliar Urdu words understood by the reader. The Urdu words are written in English and Hindi (for correct pronunciation of the Urdu word) and the word meanings are in English. In short, this book is designed to increase manifold the delight which comes from enjoying the best-known shers of South Asia.

Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management