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This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
Achat du livre
Strategic Management, Fred R. David, Afife N. Sayın
- Langue
- Année de publication
- 1969
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 11,53 €
Modes de paiement
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- Titre
- Strategic Management
- Sous-titre
- Fifth Edition
- Langue
- Anglais
- Auteurs
- Fred R. David, Afife N. Sayın
- Éditeur
- Prentice Hall
- Publié
- 1969
- Format
- rigide
- Pages
- 1088
- ISBN10
- 0023278617
- ISBN13
- 9780023278617
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, Marketing & Ventes, Gestion & Ressources humaines, Université
- Évaluation
- 4 sur 5
- Description
- This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.