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By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
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Consumer Behavior, John C. Mowen
- Langue
- Année de publication
- 1990
- Reliure
- (rigide)
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- Titre
- Consumer Behavior
- Sous-titre
- Second Edition
- Langue
- Anglais
- Auteurs
- John C. Mowen
- Éditeur
- Collier Macmillan
- Publié
- 1990
- Format
- rigide
- Pages
- 814
- ISBN10
- 0023846011
- ISBN13
- 9780023846014
- Séries
- Catégories
- Mots clés
- Description
- By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.