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Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
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Essentials of Marketing, Jim Blythe
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Essentials of Marketing
- Langue
- Anglais
- Auteurs
- Jim Blythe
- Éditeur
- Pearson Education, Limited
- Publié
- 2012
- Format
- souple
- ISBN10
- 0273757687
- ISBN13
- 9780273757689
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,5 sur 5
- Description
- Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.