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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
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Sun Tzu and the Art of Business, McNeilly Mark R.
- Langue
- Année de publication
- 2011
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- (souple)
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- Titre
- Sun Tzu and the Art of Business
- Langue
- Anglais
- Auteurs
- McNeilly Mark R.
- Éditeur
- Oxford University Press Inc
- Publié
- 2011
- Format
- souple
- Pages
- 330
- ISBN10
- 0199782911
- ISBN13
- 9780199782918
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thématique philosophique, Philosophie, Marketing & Ventes, Leadership
- Première publication
- 2012
- Titre original
- Sun Tzu and the art of business
- Évaluation
- 3,9 sur 5
- Description
- More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.




