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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
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Scientific Advertising, Claude C. Hopkins
- Langue
- Année de publication
- 2010
- Reliure
- (souple)
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- Titre
- Scientific Advertising
- Langue
- Anglais
- Auteurs
- Claude C. Hopkins
- Éditeur
- WWW.SNOWBALLPUBLISHING.COM
- Publié
- 2010
- Format
- souple
- Pages
- 80
- ISBN13
- 9781607962366
- Séries
- Catégories
- Mots clés
- Commerce, Thèmes psychologiques, Science, Cadeaux pour les dames, Écriture
- Évaluation
- 4 sur 5
- Description
- Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.