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This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
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Marketing for Hospitality and Tourism, Philip Kotler, John Bowen, James C. Makens
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing for Hospitality and Tourism
- Sous-titre
- Pearson New International Edition - Sixth Edition
- Langue
- Anglais
- Auteurs
- Philip Kotler, John Bowen, James C. Makens
- Éditeur
- Pearson Education, Limited
- Publié
- 2013
- Format
- souple
- Pages
- 630
- ISBN10
- 1292020032
- ISBN13
- 9781292020037
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,25 sur 5
- Description
- This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.