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Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
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Copywriting, J. Jonathan Gabay
- Langue
- Année de publication
- 2003
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- (souple)
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- Titre
- Copywriting
- Langue
- Anglais
- Auteurs
- J. Jonathan Gabay
- Éditeur
- Hodder Education
- Publié
- 2003
- Format
- souple
- Pages
- 336
- ISBN10
- 0340867280
- ISBN13
- 9780340867280
- Séries
- Mots clés
- Écriture
- Évaluation
- 3,35 sur 5
- Description
- Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.