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Paramètres
- 760pages
- 27 heures de lecture
En savoir plus sur le livre
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
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Global Marketing, Svend Hollensen
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Global Marketing
- Sous-titre
- A Decision-oriented Approach
- Langue
- Anglais
- Auteurs
- Svend Hollensen
- Éditeur
- Prentice Hall
- Publié
- 2004
- Format
- souple
- Pages
- 760
- ISBN10
- 0273678396
- ISBN13
- 9780273678397
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Cas d'étude
- Évaluation
- 3,4 sur 5
- Description
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field