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We live in a time where we have reached broad agreement on 'why' to act for sustainability in business. The challenge is now to understand 'how'. In this book, sustainability and innovation experts Florian Lüdeke-Freund, Henning Breuer, and Lorenzo Massa explore sustainable business model design. What it is, why it matters, and - most importantly - how to make it work.They present 45 patterns for the design of next generation sustainable business models, illustrating how innovative companies and visionary entrepreneurs have implemented them, what sustainability challenges they have solved and what innovation opportunities they have captured.The principles and practice of sustainable business model design are woven together here as never before. This book is a long overdue guide and inspiration on how to design next generation sustainable business models

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Sustainable Business Model, Henning Breuer, Lorenzo Massa, Florian Lüdeke-Freund

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Année de publication
2022
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Titre
Sustainable Business Model
Langue
Anglais
Publié
2022
Format
souple
Pages
300
ISBN10
3982400309
ISBN13
9783982400303
Séries
Description
We live in a time where we have reached broad agreement on 'why' to act for sustainability in business. The challenge is now to understand 'how'. In this book, sustainability and innovation experts Florian Lüdeke-Freund, Henning Breuer, and Lorenzo Massa explore sustainable business model design. What it is, why it matters, and - most importantly - how to make it work.They present 45 patterns for the design of next generation sustainable business models, illustrating how innovative companies and visionary entrepreneurs have implemented them, what sustainability challenges they have solved and what innovation opportunities they have captured.The principles and practice of sustainable business model design are woven together here as never before. This book is a long overdue guide and inspiration on how to design next generation sustainable business models