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For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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A Framework for Marketing Management, Philip Kotler, Kevin Lane Keller
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- A Framework for Marketing Management
- Langue
- Anglais
- Auteurs
- Philip Kotler, Kevin Lane Keller
- Éditeur
- Pearson Education, Limited
- Publié
- 2009
- Format
- souple
- Pages
- 384
- ISBN10
- 0137131844
- ISBN13
- 9780137131846
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes, Leadership
- Évaluation
- 3,4 sur 5
- Description
- For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.