About face 2.0 : the essentials of interaction design

First published seven years ago, just before the World Wide Web's rise, this book quickly became a bestseller. While the original ideas remain relevant, the second edition features updated examples reflecting the Web's evolution. Interaction Design professionals strive to develop software and software-enabled products that align with end-user goals, making them more powerful and enjoyable. This edition ensures these objectives are met with ease and efficiency. Alan Cooper, a pioneer in Interaction Design, has dedicated a decade to making high-tech products user-friendly and cost-effective. He is recognized as a leader in this field and has authored two bestselling texts that are considered essential in the industry. One introduced a comprehensive set of practical design principles, while the other critiques how companies often create frustrating products that fail to meet customer expectations. Robert Reimann, with 15 years of experience in digital product design, has worked on various interaction design projects across multiple domains for both startups and Fortune 500 companies. Since joining Cooper in 1996, he has contributed to the development of many goal-directed design methods discussed in this edition and has shared his knowledge through lectures at major universities and international industry events. He is also on the advisory board of the UC Berkeley Institute of Design.