On Task

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Why is it difficult to text and drive simultaneously? How do we resist the temptation of that extra piece of cake? Why does filling out a tax form feel so mentally draining? From brewing coffee to purchasing a home, humans excel at executing necessary actions. But how do we accomplish this? Cognitive neuroscientist David Badre explores the neuroscience of cognitive control, revealing how our brains orchestrate complex actions to meet our goals. This often-overlooked aspect of our lives, known as executive function, significantly influences our well-being. Drawing on cutting-edge research, clinical case studies, and everyday examples, Badre illuminates the evolution and mechanics of cognitive control. He addresses topics such as multitasking, willpower, habitual mistakes, and decision-making, along with the developmental changes in our brains from childhood through aging, and the consequences of cognitive control failures. Ultimately, Badre demonstrates that cognitive control is integral to nearly every aspect of our lives. This insightful exploration reveals how billions of neurons work together to transform abstract thoughts into tangible actions, offering a profound understanding of the brain's essential role in shaping human behavior.