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Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
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Corporate strategy. Resources and the scope of the firm, David J. Collis, Cynthia A. Montgomery
- Langue
- Année de publication
- 1997
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- (rigide)
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- Titre
- Corporate strategy. Resources and the scope of the firm
- Langue
- Anglais
- Auteurs
- David J. Collis, Cynthia A. Montgomery
- Éditeur
- Irwin
- Publié
- 1997
- Format
- rigide
- ISBN10
- 0256178941
- ISBN13
- 9780256178944
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,35 sur 5
- Description
- Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.