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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Achat du livre
International Marketing - Eleventh Edition, Michael Czinkota, Ilkka A. Ronkainen, Annie Cui
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 28,49 €
Modes de paiement
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- Titre
- International Marketing - Eleventh Edition
- Langue
- Anglais
- Auteurs
- Michael Czinkota, Ilkka A. Ronkainen, Annie Cui
- Éditeur
- Cengage Learning, Inc
- Publié
- 2020
- Format
- souple
- Pages
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,95 sur 5
- Description
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.