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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Achat du livre
Consumer Behavior, James F. Engel
- Langue
- Année de publication
- 1990
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 239,99 €
Modes de paiement
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- Titre
- Consumer Behavior
- Langue
- Anglais
- Auteurs
- James F. Engel
- Éditeur
- Thomson Learning
- Publié
- 1990
- Format
- souple
- Pages
- 789
- ISBN10
- 0030288827
- ISBN13
- 9780030288821
- Séries
- Mots clés
- Commerce, Marketing et relations publiques
- Évaluation
- 4 sur 5
- Description
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.