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The book explores the profound shift in customer behavior caused by COVID-19, highlighting the resulting economic crisis. It offers businesses strategic, customer-centric guidance to adapt to this new landscape, drawing on academic research, case studies, interviews, and global best practices. Insights validated by numerous executives help readers understand the reasons behind these changes, equipping them with actionable solutions to thrive in the post-pandemic environment.
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The Post-Pandemic Business Playbook, Ofer Mintz
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- Année de publication
- 2022
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